Editor's introduction: From the beginning of its establishment, Mogujie's target customer group is young women, but this has also become a constraint on the future development of Mogujie. It only targets women, which excludes the majority of male users. At the same time, Taobao has achieved rapid revenue growth through its live broadcast business, relying buy email list on its huge user base. However, Mogujie itself has a small number of users, and its business growth is very limited. In the future, Mogujie has a long way to go. In recent years, the popularity of many female-themed TV series and variety shows has aroused the public's attention to women. Among them, topics such as economic independence and financial freedom topped the list, causing heated discussions.

At the same time of hot discussion, it is undeniable that after women gradually show more and more independent side, their consumption level buy email list is also gradually increasing. According to the "2020 Women's New Consumption Trend Report" released by Quest Mobile, as the number of users increases year by year, the number of female mobile Internet users reached 540 million in February 2020, and women have strong spending power. It is not difficult to see that the "her economy" has become the backbone of social and economic development. Behind the vigorous development of the "she economy", platforms focusing on women such as Xiaohongshu and Meiyou came into being and achieved quite good results.

Among them, as the exclusive consumption platform for girls, Mogujie is also one of the representatives of her economic development, and "the first stock buy email list of fashion e-commerce" meets "her economy", what will happen to the situation? 1. The financial report was mediocre, and live broadcasting became the main force of the business Recently, Mogujie released its unaudited financial report for the second quarter of fiscal year 2021 (July 1, 2020 - September 30, 2020). On the whole, there are not many bright spots in this financial report.