Content is the heart of your blog. So while you're optimizing aesthetics, loading speeds, and user experience, you shouldn't forget about the actual content you're posting. No matter how good your blog is, thin, spams, and useless content doesn't encourage site visitors to stick around. People come to your blog because they find value in it. It should be informative, instructive or entertaining. You can get people to click using digital marketing strategies, but clicks mean nothing when people don't stick around. However, putting all your creative energy into an article does not automatically mean it will be successful. Sometimes you just miss the right keywords, forget to promote them properly, or post them at the wrong time.

So how do you give these good ideas a second chance? Why should you reuse content? Simply put, content reuse is taking original content and converting it to a different format. You're essentially recycling old content to employee data maximize its potential. For example, if you have a great blog post, you can convert it into an infographic or a video blog. Similarly, you can revise a poorly performing blog post, rewrite and repackage it, and optimize it for search engines. Repurposing content isn't just a great solution when you're experiencing creative block; it's also about making the most of a great idea.

5 ways to reuse blog content There are several ways to reuse content. Some of them can be done by yourself, and some require you to hire artists and other experts to do it. Whichever route you take, they have their own advantages. Here is a list of repurposed content you might want to try:1. Turn it into a downloadable eBook If you have a series of blogs or many blog posts that don't get as much attention, you can reuse them as part of a compilation.