Are the ads of a lifetime dead? The question may be much more complex than it seems at first glance. Advertisements, as they have been established throughout the 20th century and as we knew them, could be in a process of mutation and one that will lead them to find that new identity that they have to conquer.On the one hand, the traditional media are in a process of crisis. Television, the element that functioned as the great engine of the advertising industry in the second half of the 20th century, has entered a time of change. She is no longer the great queen of the media that she had been and she is no longer the great engine that determines how advertisements should be. TV has no choice but to reinvent itself and rethink how it should continue to reach consumers and how it can continue to be relevant to advertisers. This also has an impact on formats, styles and content. If before the ads were 'as they should be on TV', now that guide no longer makes as much sense.
On the other hand, consumers have changed. They have modified their interests, their needs, their concerns and their preferences. This not only has an impact on how brands and companies have to launch their products and how they have E-Mail-Datenbank kaufen to sell them, but also how they have to create their ads and build their messages.For all these reasons, there are those in the industry who consider that advertising, as we have known it until now, no longer makes sense. The market has to adjust to the new rules of the game and needs to start making announcements for the new times.
"Consumers hate interruptions, and ads are clearly an interruption to a good experience," Raja Ramanujan, Master card's chief marketing and communications officer , explained recently. Consumers care less and less about ads and are becoming more active in avoiding and positioning themselves against them.Do not forget not only that they are using more and more ad blocking systems on the internet, but also using more and more systems that do not use ads. The boom of platforms like Netflix is explained because they allow consumers to access content and do so without advertising breaks in between.