Each of these parts plays a significant role to any online marketing success. All plans start with an objective or a set of objectives. The objective answers the common question most business owners face: "How will I overcome my main marketing challenges?" Let us say that one of your marketing challenges is how to utilize your website to promote your service and gain an increased profit rate.

This will lead you to an objective that reads as email list: "To develop to your website's online visibility in order to attract more visits that will soon convert to sales." Meanwhile, the marketing strategy defines general approaches that should be observed to attain the objective. In relation to the above-stated objective, the marketing strategies would be.

Improve online communication and information for your targeted audience; build general awareness of and interest in your company online; effectively communicate your website's existence and benefits to your current and prospect clients. Finally, you have the marketing programs or action plans which fall under the name marketing tactic. In connection with the two previous examples, your action plans could involve three steps. These are emerging as authority in your in niche by sharing helpful experiences and information through discussion forums; circulating an email newsletter; registering your website to targeted search engines and directories.