When you sit down to create content for your marketing objective, then you understand why you need it. However, do you understand who you are writing it for. Whether you make a blog, create a website or create a Wikipedia page , you need to thoroughly recognize the right process to make it appealing to your target audience. Now, if you don’t understand who they are, then you cannot create content that they will like. Which is why you need customer profiles as they can help you stand out when you make content. What do you think?